Published 10/11/18 7:56 am
Updated 10/11/18 7:59 am
API is headed to Tennessee and Oregon this week to talk building audience trust and bridging gaps between neglected communities.
Deputy Executive Director Jeff Sonderman is speaking to the News Industry Summit in Nashville, Tenn., on Thursday morning about “How to build trust and understanding with your audience.” The session will present API research on how a newspaper can build a foundation of trust by better explaining what it does and why, and avoid the common pitfalls that confuse and alienate readers. The talk will focus on how publishers can use this information to build brand credibility, subscriptions and long-term loyalty. Follow along @ampress and @jeffsonderman on Twitter.
On Sunday, Program Associate Katherine K. Ellis, Director of Newsroom Learning Amy Kovac-Ashley, and Helga Salinas of ProPublica Illinois, will present a version of their session Repairing the neglect: How journalists can begin to cover marginalized communities for the Journalism and Women’s Symposium. In this plenary session, CAMP attendees will examine their own identities to rethink their approach to sourcing, reporting on underrepresented communities and interacting with the public. We’ll discuss API research about empathy and how it can help journalists engage more deeply with diverse communities, and how to repair relationships with those they have ignored or marginalized in the past.
All will be accessible during the conference to talk to anyone who is interested in newsroom culture, leadership or diversity and inclusion. Reach out to them on Twitter @terabithia4, @Helga_Salinas and @katherinekellis.
Field Notes are brief updates about what API’s team is doing out in the world to help transform newsrooms and spread audience-centered practices. If you want more information or to get involved in any of these things, please contact us.